Buzz Marketing for Technology

JULY 24, 2008

The Science of Collaboratories (SOC) project conducted a broad five-year review to take stock of the diverse ecosystem of projects that fit our definition of a collaboratory and to distill lessons learned in the process. This article describes one of the main products of that review, a seven-category taxonomy of collaboratory types.

Communities 180

Communities Sample Samples Project 180

Buzz Marketing for Technology

JUNE 27, 2008

The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. The results were reviewed with the project team and the study goals for the next cycle were identified.

Collaboration 100

Collaboration Study Diagrams RFP 100

Buzz Marketing for Technology

JUNE 27, 2008

It will be published later this year as a chapter in a compendium book on emerging trends in KM. I first got interested in the idea of bottom-up personal knowledge management, focused on the unique needs of each front-line employee, in 2003, my last year as Global Director of Knowledge Innovation for a major professional services firm.

Organization 113

Organization Repository Module Template 113