SMS Marketing: a Grossly Underrated Marketing Tactic
Kikolani
MAY 26, 2016
A cross-media study conducted in 2013 found the ROIs of TV, radio, online, newspapers, and magazine ads to be between 60% (for TV) and 130% (for magazines). In the US, it falls under the CAN_SPAM act of 2003 and the Telephone Consumer Protection Act of 1991. Instead, the messages are sent using web services and APIs.
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