Why Do Customers Tattoo Themselves with the Brands They Love?
Bill Hartzer
APRIL 27, 2010
The tattoo is a permanent badge with special meaning. He is the author of Cult Branding Workbook (2008), co-author of The Power of Cult Branding (2002), and Why We Talk: The Truth Behind Word-of-Mouth (2007). Post on Google Buzz. You only “get the message” if you’re part of that group. Share this on del.icio.us.
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