From The Information Age To The Connected Age " GigaOM
Buzz Marketing for Technology
JUNE 27, 2008
Economist Ronald Coase has proposed that the reason firms exist is to decrease transaction costs. But the web makes transaction costs across individuals and ad hoc groups of people so small as to be unimportant to many web-era businesses. “Management of our growing social network&#. Social Web. 4:48 AM PT.
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