2001 Cost Marketing Newsvine 
Buzz Marketing for Technology
JUNE 27, 2008
Economist Ronald Coase has proposed that the reason firms exist is to decrease transaction costs. But the web makes transaction costs across individuals and ad hoc groups of people so small as to be unimportant to many web-era businesses. Copyright 2001–2008 Giga Omni Media, Inc. Marketing consulting by ACS.
Buzz Marketing for Technology
JUNE 27, 2008
technologies (including blogs, wikis, and prediction markets), approaches, and initiatives. At the moment I am very busy with my Interim Marketing hat on, preparing a couple of direct marketing campaigns. Its’ more cost effective as well; too bad it’s limited (as mentioned earlier) to such a small segment of workers.
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