How a Lack of Focus Killed a Top Brand: The Fall of Princeton Review
Waxing UnLyrical
APRIL 17, 2012
(Disclosure: Testmasters , a Princeton Review competitor, is a client of mine.). When it comes to entrepreneurs, management experts, professional communicators and other careerist business junkies, the dream of becoming a top brand in the marketplace is near the top of the list. The point of business is to make money, so topping almost all competitors in an industry is a sign of high performance.
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