The Social Media Incubator

SEPTEMBER 21, 2011

If you’re one of the 750 million (and growing) Facebook users who logged into your profile recently and noticed some changes with the top stories on your news feed and other areas, what do you think about them? According to CNN this week , many users are unhappy with the new changes. CNN quoted Facebook user Franklin Habit who wrote on the site’s official Facebook page , “This is absolutely the worst of the many wrong-headed ‘improvements’ you have made, and that

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The Social Media Incubator

SEPTEMBER 28, 2011

What’s more frustrating for a customer than trying to connect with a company regarding service, and that company keeps redirecting the customer to various departments? Or, how about once the customer is finally connected with a real person, the service is handled either incompletely, incorrectly, or both? What is a disgruntled customer to do? More and more customers are reaching out to connect with companies via social media.

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The Social Media Incubator

SEPTEMBER 13, 2011

Social Media Strategist Caroline Melberg shared a recent experience with a client that reaffirmed her opinions about automating all of your online communication. “I was talking with a prospect recently about social media, and as I explained how we could help him manage his social media activities , he asked me, ‘Aren’t there tools that let me just automate all of that so that I can just set-it-and-forget-it?

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The Social Media Incubator

SEPTEMBER 7, 2011

Branch Out is Business Networking on Facebook. This new Facebook application allows you to do career networking on Facebook by searching a company name, see which of your Facebook friends are connected to it and posting job openings. A nice feature is that you can import your information that you’ve already set up on LinkedIn …and then easily network with your Facebook connections. “While certainly not harmful, this seems redundant to LinkedIn from my perspective and seems to be a way that

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