When to Thank Your Social Media Fans
Techipedia: Tamar Weinberg
MARCH 27, 2012
This is a guest post by Lisa Kalner Williams. Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. The articles either end there or conclude with a self-congratulatory remark by a company rep.
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