September, 2012

Techipedia: Tamar Weinberg

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How to Turn Traffic into Revenue

Techipedia: Tamar Weinberg

This is a guest post by Brad Shorr. Traffic is a poor measurement of Internet marketing success, although many firms focus on it. While having lots of site visitors may give your ego a boost, traffic alone doesn’t pay the bills. Unless visitors convert , they’re just numbers. Business Model and Content Issues. The real key, of course, is attracting qualified traffic to your site.

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Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers

Techipedia: Tamar Weinberg

This is a guest post by Christopher Wallace. The recent proliferation of social media networks has increased awareness of online privacy issues. On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. This could not be further from the truth. Online privacy is an issue that impacts ALL of us.

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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

This is a guest post by Corey Northcutt. Social media has instigated a leveling effect on marketing. Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and