Jeff Esposito

SEPTEMBER 19, 2011

Image: Wikipedia. My favorite thing about the WordPress blogging platform is that outside of the backend system, no two blogs operate the same way. This is mostly due to third-party plugins that meet certain requirements that bloggers have. Over the past few years, I ave tried dozens of plugins to accomplish goals for the site. Below are six that I’ve found extremely useful and I’d suggest you check them out and install them onto your blog.

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WordPress Sites Postrank Wikipedia 44

Jeff Esposito

SEPTEMBER 22, 2011

Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. Some key takeaways included: Understand your business goals. Understand your customers’ needs. Set rules of engagement. Be rigorous on your measurement. Choose the right tools for the job. A Case Study in Social Media Measurement: Vistaprint.

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Case Study Lithium Study Social Media 42

Jeff Esposito

SEPTEMBER 22, 2011

Entering the third week of the NFL season, my experiment in using social media to select the winners of each game has been interesting. In the opening week, the results were pretty spot on, while week two was split down the middle. If you are new to the blog or seeing how I am picking the winners for the first time, be sure to check out my NFL picks formula.

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Jeff Esposito

SEPTEMBER 21, 2011

Last month, I participated in Cision’s the Future of Media. The topic I spoke on was on how PR practitioners can leverage social media to bolster relationships with journalists and gain more placements. Here’s my full piece from the webinar. Have you leveraged social media to boost your PR output?

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Social Media 37

Jeff Esposito

SEPTEMBER 23, 2011

This was a fast but good week, and I got back in from Chicago in the wee hours of the morning today. While out there I had the pleasure of getting together with some really good friends while also presenting at the Word of Mouth Association’s part of Chicago’s Social Media Week. So thanks to Gini Dietrich, Rebecca Denison and Daniel Agee for the good times.

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SEO Team Social Media Google 33

Jeff Esposito

SEPTEMBER 21, 2011

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Jeff Esposito

SEPTEMBER 19, 2011

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