Has social media burned PR bridges?
Jeff Esposito
OCTOBER 3, 2011
There is no question that social media is the most useful innovation or tool for the public relations industry. It has leveled the playing field and allowed easier access to reporters for public relations pros. This has also served as the catalyst for more meaningful relationships between journalists and flacks. That is great for the industry and clients hungry for coverage, but social media also has a dark side.
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