Thu.Jun 16, 2011

Ari Herzog

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How Obama Sets Online Marketing High

Ari Herzog

Photograph by Pete Souza. This Feature Friday article is written by Jessica Wagner. It sounds staggering but President Barack Obama will likely break $1 billion in political fundraising for his 2012 re-election campaign. While this number is mind boggling and sure to incite its share of political debate, that kind of dough being generated for a presidential election is no surprise in a world where political campaigning is now as much a war fought online as it is a battle waged on television.

Marketing 154
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Why Your Daily News Lacks News

Ari Herzog

There is a reason why dozens (if not hundreds) of residents don’t read the daily newspaper. There is a reason more people read it online than in print. That reason, in part, is because of the lack of investigative and hard news reporting. Much of the news today is soft news, yesterday’s news, news that is so inconsequential that it is no wonder why people comment it is fluff.

News 111