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Reflections on xPotomac, Civility, and Being a Hook

Waxing UnLyrical

xPotomac was a hit. It was xPotomac ; the brainchild of Geoff Livingston , who previously gave the DC area another great conference series, Blog Potomac, and Patrick Ashamalla. It was xPotomac ; the brainchild of Geoff Livingston , who previously gave the DC area another great conference series, Blog Potomac, and Patrick Ashamalla.

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Monday Roundup: Hook Your Audience

Waxing UnLyrical

Here are some ideas on how to hook them the right way. Alternatively, a personalized email may be the tipping point that determines that you will make a purchase,” says Ashley Zeckman as she shares examples of smart email campaigns that hook you. Ask the PR Expert: What’s a “Hook”? Not just any audience.

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