Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
Waxing UnLyrical
FEBRUARY 22, 2011
Your [Jim's] book recommends tools like Tweetbeep, but warns against measuring bots v. . “IT are there to serve, but they can’t guess what you want. YOU have to understand data well enough to ask good questions.&#. How can you tell? from Angela Jeffrey of VMS).
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