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The Social PR Launchpad’s Almost Ready for Blast-Off

Waxing UnLyrical

After I licked my wounds and picked myself up, I realized I’d (re)learned three very important lessons directly related to Social PR fundamentals: 1. Be, you know, social. And your PR program just became the teacher from Peanuts. Image: Photodune. There were some VERY interesting responses. Most said, “Hey, Shonali!

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The Ultimate Guide to Social PR Strategy: A Blueprint for Success

Waxing UnLyrical

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. And PR has changed along with it.

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