Small Business Mavericks

MARCH 9, 2015

“A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers). A URL like [link] is much less appealing to users.” I thought so, too.

URL 70

URL Construction SEO Engineering 70

Small Business Mavericks

MAY 27, 2012

Some of this debate has focused on link strategies, the quality of sites that you gain links from, and the anchor text used. Conversations often mention that Google doesn’t like to see every link being a keyword, yet this seems to be glossed over or totally ignored when discussing link strategies.

Strategy 98

Strategy Engineering URL SEO 98

Small Business Mavericks

DECEMBER 22, 2014

B2C has a good look at SEO in 2015: the 5 Essential Elements of a Successful Strategy by Keely McGroarty, and I think some of these should make it on to your list next year: Responsive design — because mobile is only going to be more prevalent in the future. Take responsive design, for instance.

SEO 126

SEO List URL Small Business 126

Small Business Mavericks

APRIL 21, 2012

For a small business, your on page strategies are equally if not more important than your off page activities. A page’s slug is its url. Newly found urls are then visited and indexed by the search engines. Search engine optimization is not all about gaining inbound links. For example, [link].

Engineering 181

Engineering Domain Name URL Small Business 181

Small Business Mavericks

JULY 21, 2014

Competitive Intelligence has always been a useful tool for improving your content strategies by looking at what others in the same market are doing. ” The article takes a look at how to isolate information by using a tool like Screaming Frog to look at things like the URL, Title Tags, Meta Descriptions, and the like on a rival site.

Small Business 98

Small Business Engineering URL Communities 98