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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Pam Sahota provides helpful mini-reviews of 20 free social media monitoring tools worth checking out, from Twilerts and Backtype through Proxlet (which, among other features, helpfully filters out those annoying Foursquare checkin tweets) and Trendrr. Social Media Research, Facts and Statistics. Olivier Blanchard, a.k.a.