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Five Social Media Predictions for 2010

Socialized

Enterprise Social Software Applications Will Become Commonplace. Large software providers like IBM, SAP and Oracle will launch, or announce, the first enterprise-grade social networking and Web 2.0 Before we can say the enterprise social software market is mature, enterprise brands must become as generic and pervasive as PowerPoint.

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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Abstract: The past five years have held tremendous innovation in enterprise software, an industry not known for its innovation relative to other areas of the technology sector. In this keynote, Socialtext Chairman, President & Co-founder Ross Mayfield will share his insights from the past five years in business, and look to the next.