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The 3 Building Blocks of Social Business Evolution

Convince & Convert

For example, when a new employee joins a company and wants to start blogging or Tweeting on behalf of the company, a process should be in place that governs training, certification and social media policies. Or, are they planning to use social CRM and weave it into their sales and marketing initiatives?

Jive 148
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Be a Social Business: PR Trends in 2011

Proactive Report

For three years or so savvy companies and organizations have been experimenting with how to become a social brand. They’ve experimented with social media campaigns and activities, mostly in the marketing and PR arena. Some have been dragged into social CRM by their customers. They also need to know how to engage.

Yammer 105