The Ultimate Guide to Search Retargeting
Techipedia: Tamar Weinberg
NOVEMBER 1, 2012
Let’s say that Marketers A and B both represent large sporting goods retailers and are bidding to serve an impression to a visitor on ESPN.com. Marketer A will likely reap the rewards, while Marketer B limps back to the retailer with mediocre results. Media Buy Efficiency. Increase Brand Awareness.
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