Josh S Peters

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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities.

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The Convergence of Search and Social – Part 1

Josh S Peters

Simply stated the convergence of search and social is where search, social, and consumer behavior collide. Its the intersection of SEO, social media (SMO), and ZMOT with the last one often getting left out of the equation, but something that really needs to be paid attention to. SOCIAL MEDIA.

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