The Metaverse: What it is and why it matters for brands
Sprout Social
JULY 14, 2022
Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. Some proponents say the metaverse will mimic the physical world entirely and a new digital economy will emerge. Virtual worlds created by metaverse users (e.g., Decentraland ).
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