Convince & Convert

JUNE 22, 2010

Red Chair was born out of this exact same realization – that executives need to become familiar with this stuff at their level – and still, we're a very long way from making the integration process as smooth as it could be. Your TV analogy is spot on. I was surprised(ish) about the B2B findings; but not so surprised.

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Social Media B2B Company Consultant 132

Convince & Convert

JUNE 30, 2010

link] RT @jaybaer: [link] Social Capital Are You Treating You Fans Like Cattle? link] Frontier Want to find out where your audience start their day?

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JUNE 23, 2010

After the socially awkward embracing is done, invite both groups in during the creative process. There are people out there that currently hate your product because it isn’t giving them what they need. Embrace these people as well. I’m not talking about a contest to produce a full commercial or send a manned vehicle to space.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 28, 2010

One thing I might add to the document is the what next, after what do we want them to do, what's the follow up process? Like you said, crap is crap so Ian is right on the money that an approach like this will help ferret out the bad ideas, bring the good ones to the forefront.

Social Media 128

Social Media Strategy Report Buy 128