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Why You're the Key to Social Media Success

Convince & Convert

At present we're seeing people dabble without a strong PR / Communications strategy behind them. You have to commit to social media for the long haul to see the benefits. Thought I'd be ostracized by the social media community and have my twitter privileges revoked. Getting the C-suite to really believe is SO hard.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As search becomes ever more interconnected, and websites begin to routinely change dynamically based on your search and browser history, your ability to create and optimize individualized pieces of content (blog post, photo, video, tweet, status update, podcast, PDF, presentation) reaches critical importance.