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Sample

Sentiment

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

NOVEMBER 18, 2010

Tracking sentiment around a brand and its competitors might be important for a product manager. But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment.

Crimson Hexagon

Crimson Hexagon Sentiment Analysis Sample

WOM: What's Really Behind The Buzz

Waxing UnLyrical

NOVEMBER 24, 2010

.&# Constant measurement 1000heads track, measure and evaluate all these things constantly using a variety of methods from their own custom “WOMTrak&# technology, to random sampling, to web crawling, to numbers of complaints through a company’s customer care dept, to sales, online monitoring and sentiment evaluation etc.

Creative Commons

Creative Commons Case Study Travel Flickr

Automation in Public Relations Measurement: Yea/Nay?

WOM: What's Really Behind The Buzz

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