3 Tips to Use QR Codes For Information, Not Destination
Convince & Convert
JANUARY 15, 2012
Possess a smart phone. Have the phone nearby and usable when you encounter a QR code (easy in a magazine ad, perhaps less so for QR codes now appearing on highway billboards). In fact, owner Scott Wise recently won the MIRA Award in Indiana for new media excellence. QR codes ask a lot of prospective users.
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