Case: The Swedish Army Makes You Think outside The Box – from within The Box!
Mindjumpers
MAY 23, 2012
In terms of creating engagement both physically and online, it was a great success: people traveled from all over Sweden to partake in the happening and shared their experience and thoughts about the campaign in social media. T Mobile Scores Again With a New Viral Hit. No tweets or status updates would help. It’s a success!
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