Direct Marketing Observations

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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

10 years ago seems so 10 years ago in the world of search, social and mobile. Social networks are not what they used to be. Looking back at MySpace, it almost looks like pre-Y2k web Dev. In the world of mobile, the evolution has been nothing short of dramatic. Now the mobile device is an extension of our desktop.

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Is Being Too Social Ruining Social Media?

Direct Marketing Observations

Is there a tipping point looming here where eventually everyone tires of being so social? It’s not going to happen yet, but as I was made aware in a comment on a post I wrote about social media bubbles -&# there is a bubble, it’s just different&#. social networks) then demand goes down right?

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8 mistakes you can avoid making in social media

Direct Marketing Observations

I must admit that I was inspired to write this post based on the Social Media club of Orlando. They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. In simple terms, this means that selling brooms on MySpace might not work. But what about you? You know what they say?