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Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

Tell you what, if you want to get a lively Twitter chat going, look for a guest who’ll provide not just great information, but come up with tag lines and great sound bites on the fly. c) Treating social media as a broadcast channel. It’s far more Social than Media – Hi Mom! How can you tell?

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