Metrics Reputation Social Capital Social CRM 
Convince & Convert
JUNE 30, 2010
This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. link] RT @jaybaer: [link] Social Capital Are You Treating You Fans Like Cattle? They have motivations that are specific, particular and important.
Convince & Convert
JUNE 28, 2010
For every piece of content you create, regardless of format, you should develop a Content Rationale Report that includes these pieces of information (as an example, I’ve included prospective answers for a social media metrics chart I’m developing) Format of Content: Downloadable chart and glossary (PDF).
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