How to Promote Your Content Across Owned, Earned, and Paid Media
Convince & Convert
JUNE 12, 2013
Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). You’ll also want to email a link to your list (sometimes in a larger newsletter). Incidentally, it’s a good idea to add Twitter Card and Facebook OGP metadata to that page. The White Paper is in his briefcase.
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