Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
Webbiquity SMM
NOVEMBER 28, 2011
Paid search ads, however, still outperform both. ” Although B2B marketers are increasingly using social media channels in their marketing and PR efforts, however, Adam notes that “75% of B2B marketers who conduct social marketing say they do not measure the ROI of their social marketing programs.”
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