You Can’t Manage What You Can’t Measure! Social Media Analytics
Harp Interactive
MARCH 31, 2010
Views (videos, ads, rich images). Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme. Trendrr : A shareable and intuitive tool to measure the viral aspect of social media campaigns. Influence of a fan or follower (their fans and followers).
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