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#measurePR Recap (November 2015): Measuring Multimedia

Waxing UnLyrical

The November #measurePR chat took place on November 3rd. Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2.

CPA 100