Ari Herzog

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Why You Need to Care About Tomorrow

Ari Herzog

Wikipedia has become a trusted source for many. On the other hand, many people oppose it due to its approval-by-consensus method, which means that the only thing Wikipedia needs to claim something is a reality is enough people who agree that it is something Stephen Colbert coined wikiality. Got a question? Contact Ari today!

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Why Alps Bethneck is 5 Years Old

Ari Herzog

Wikipedia is where I learned about from Tanja Sadow, the dean of a local jewelery school. When he's not blogging, Ari helps brands improve their digital media marketing. This resulted in the account which became the basis for my Google+ account. Please continue reading Why Alps Bethneck is 5 Years Old and leave a comment if inspired.

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Introducing Spotify, the Musical Paradise

Ari Herzog

Wikipedia tells you that Aretha Franklin, Charlotte Church, Peggy Lee, Josh Groban, and the Jackson 5 are among the numerati who covered Bridge Over Troubled Water during their musical careers. The existing online music market is competitive because record labels want you to buy, not listen for free. Photo by doctor_bob. Enter Spotify.

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Thoughts by Linchpin Seth Godin

Ari Herzog

The title of marketer Seth Godin’s latest book is Linchpin. It is part of a sequence of books that Hugh MacLeod highlights in this Amazon.com review: In his best-known book, Purple Cow , Seth’s message was, “Everyone’s a marketer now.” In All Marketers Are Liars , his message was, “Everyone’s a storyteller now.”

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Credit Cards and Social Media: Failures

Ari Herzog

BofA’s performance in the social arena correlates closely with their stock price — both are underperforming the market. The 2nd slot goes to an informational page about the company that is derived from Wikipedia (Bank of America doesn’t operate the page). With my cookies blocked in my browser (a.k.a.