Adam Cohen

AUGUST 10, 2010

Say all you want about people who make a living off of consulting in social media – like any industry where there is buzz, there will be snake oil salesmen who are trying to take advantage of the trend. A Google search on “social media snake oil&# returns over 187,000 results. Your company’s current agency ecosystem.

Posterous 189

Posterous Consultant StumbleUpon Flickr 189

Adam Cohen

JUNE 30, 2011

Regardless, we saw the trend as a game changer – one that would fundamentally change the way brands engaged with their audience. LD: We formally embarked on our social journey back in 2007. At the time, we saw the world around us changing. The emergence of the social web was big in BtoC, but had not made significant strides in BtoB.

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Adam Cohen

JUNE 30, 2011

Regardless, we saw the trend as a game changer – one that would fundamentally change the way brands engaged with their audience. LD: We formally embarked on our social journey back in 2007. At the time, we saw the world around us changing. The emergence of the social web was big in BtoC, but had not made significant strides in BtoB.

Social Media 100

Social Media Collaboration Communities Community Platforms 100