The Convergence of Search and Social Part 5 – Paid Media’s Place
Josh S Peters
JANUARY 21, 2013
But before we dive into how paid is connecting all three in the convergence I think it’s worth taking a quick glance at the difference between paid, owned, and earned for those who might not be familiar or need a refresher. In the world of marketing there are 3 main categories that media falls in to.
178 
Let's personalize your content