Marketing Metrics Nielsen UGC 
Pixlee
FEBRUARY 1, 2019
In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. Identifying brand advocates.
Buffer Social
OCTOBER 4, 2016
And as Instagram has grown over recent years, that’s left many business owners and marketers with one very clear and important question: How can we use Instagram for business? When using any marketing channel, it’s important to have goals you want to achieve. higher than Nielsen’s norms for online advertising.
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