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What brands are missing by sleeping on TikTok

Sprout Social

Trends are the currency of the Internet and TikTok is the breeding ground of today’s most permeating trends and memes. If you’ve heard it, seen it or laughed at it somewhere on social media, chances are it’s already gone viral on TikTok. Leading the charge for brands was beauty retailer e.l.f. The team behind e.l.f.

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