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Social Customer Service Is the New Heart of Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. A majority of tweets to a brand go unanswered! –

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Social Media Management Tools. Although there is some overlap in functionality with the monitoring tools above, social media management tools are generally more action-oriented. They are more focused on engaging in social media conversations than simply tracking them.

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