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Social Customer Service Is the New Heart of Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. A majority of tweets to a brand go unanswered! –

Lithium 100
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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

As Tim Hughes has written, ” Social media is a common thread across the whole of the enterprise and it’s time to treat it strategically.” ” It impacts not only prospective customers’ brand impressions, but also customer service, recruiting, employee experience, even the company’s supply chain.

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