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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. This is usually the majority of your audience.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Klout was a social tool that gave social media users a “klout score” out of 100 to define their level of online influence (or clout). Klout shut down in 2018, but other services have emerged to fill this data gap, including Hootsuite Insights and Followerwonk. Sentiment analysis. Sentiment analysis. See Metric.

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