PR needs to Focus on Conversations
Buzz Marketing for Technology
SEPTEMBER 15, 2010
I still hear marketers say – “my CEO just doesn’t care about blogs – they only want to be in the NY Times or Wall Street Journal”. Seed this on Newsvine. Worse yet, upper management hasn’t backed off the idea of “getting ink” in favor of new forms of digital ink. This is really doing the PR industry a disservice. Let me explain ….
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