Dave Fleet

JULY 5, 2010

Jive Software. Lithium Technologies. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Acquired by. January 2010. February 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Proactive Report

JUNE 24, 2010

There are many monitoring tools on the market now. Visible Technologies. Jive Software They integrated Filtrbox into their Jive Market Engagement Solution. Each one has its own set of features and pricing structure. ViralHeat Read a review. BuzzLogic Insights. Buzzmetrics.

Filtrbox 68

Filtrbox Tools Jive Netvibes 68

Bill Hartzer

MAY 26, 2010

Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Visible Technologies has successfully helped many companies manage their online branding by doing something so many companies fail to do – listen to their customers.

Cymfony 152

Cymfony Social Media Tools SM2 152

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Social business software companies Jive and Lithium have picked up their own listening platforms.

Radian6 85

Radian6 Cymfony Alterian Jive 85