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Power To The (e) Patient!

Diva Marketing Blog

As we've seen with consumer and business brands ePatients are using the Internet for research and social media for peer-to-peer support. Blogs, social networks, Twitter, along with gated communities like Sermo -an only for docs world- are finding their way into the process of daily communication. are doing much the same.

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Connecting 2 the World: Lessons learned from New Communication Technologies in Organziational Life

Buzz Marketing for Technology

As I had been doing a lot of research on social networking, the department head and myself came up with a course named New Communication Technologies in Organizational Life. IM is much more difficult to control ( in terms of information flow and when it is used, not to mention possible viruses).

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Connecting 2 the World

Buzz Marketing for Technology

Younger workers embrace new technology because it is new and the intrinsic value of anything new, whereas older workers adopt it either because it is required (through policy or, informally, required to stay within the organizational power structure) or because it is demonstrated to achieve results (later adoption). This was trend #6 and #2.

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