Influencer Metrics Nielsen UGC 
Pixlee
FEBRUARY 1, 2019
In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. Look to influencers within your community.
Buffer Social
OCTOBER 4, 2016
A study by Union Metrics found that most brands post to Instagram daily. How the number of posts you share can influence your engagement. Across more than 400 campaigns measured globally with Nielsen Brand Effect, ad recall from sponsored posts on Instagram was 2.8x higher than Nielsen’s norms for online advertising.
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