Mindjumpers

MAY 23, 2012

At least, this was the starting point for the agency DDB’s target group understanding when the Swedish Army released their new recruitment plan: engagement on partly the technological terms of the target group as well as the physical reality of the company. No tweets or status updates would help. It’s a success! And was it a success?

Groups 228

Groups Groups Campaign Travel 228

Mindjumpers

FEBRUARY 2, 2011

. - It encourages localization with 20 local station Facebook pages covering specific Southwest airport operations groups. Southwest Airlines is huge online – and to take care of that amount of activity, the company has a media group of five people. Social media requires people and time. Their presence is monitored all day.

Airlines 232

Airlines Social Media Collaboration Travel 232

Mindjumpers

JULY 27, 2010

The word ‘tribe’ itself connotes strong in-group ties, stable group belonging and group longevity (born an Apache die an Apache, once a Coca-Cola fan always a Coca-Cola fan). We need to take a closer look at social connectivity and group belonging from the perspective of the individual.

Engagement 198

Engagement Policies Groups Groups 198

Mindjumpers

SEPTEMBER 22, 2010

Posted by Sara Hansson Sep 22nd, 2010 Tweet As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests. Nestlé – A worst case senario We all know how fast scandals are traveling. In particular when it triggers our feelings – love, aggression or maybe compassion.

Social Media 208

Social Media CSR Policies Disqus 208