Direct Marketing Observations

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What Does it Mean When Social Media Companies Can’t Survive?

Direct Marketing Observations

Back in the day, when your internet startup wasn’t tied to a transactional product, your best bet for survival was predicated on a mix of lots of traffic, word of mouth, and great service which attracted advertisers. Forget ad revenue from traffic as a major concern for new social startups. What does that mean?

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Who’s making the rules in social media?

Direct Marketing Observations

Back in the Oh so heady dot com bubble days I became part of a very large team working on a startup. Or I’m that guy who says, why are we doing it this way on his first day on the job… But here is where my head is at. I came into the project mid-stream and yet the product had essentially been built.