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How Ski Resorts are Winning with Community-Driven Marketing this Year

Pixlee

With thousands of geotagged photos submitted every month, Breckenridge recently found an avenue to monetize these photos, putting them to work as advertisements. These paid ads were displayed across a variety of travel sites such as Travelocity and Trip Advisor. Breckenridge Shows that Content Matters to Travelers.

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Quick Tips for Making the Absolute Most of Your Hashtags

agora pulse

Geotag or add locations relevant to your post or business (i.e., A number of businesses slap a #[insert brand name here] onto their posts and hope it’s enough to get people talking and the user-generated content (UGC) rolling in. Now that you understand the formatting of hashtags, you’ll want to optimize your Instagram hashtags.

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The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

You can leverage influencers on Instagram Stories by having them seed UGC, drive clicks to eCommerce and by highlighting events. This insight is key for brands looking to leverage Instagram Stories to drive traffic to product pages or increase overall web traffic to their site. Stories Analytics: What Metrics to Expect.

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Social Media Terminology: Social Media Words You Need to Know

agora pulse

Analytics include when users begin their visits to a site, what pages they visit, how long they stay on the page, what they interact with on the stage, when they leave, etc. User-generated content (UGC). Analytics is all the data (and the study of the patterns in the data) found in websites and social media platforms. Facebook share.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

A geotag is a specific location added to a photo, video, or other social media post. Geotags can expose your posts to more people, since content is often searchable by location. Retargeting is an online advertising strategy that aims to re-engage website visitors who left a site without converting. User-generated content (UGC).

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