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How to Build a Social Media Growth Strategy That Works [2024]

Hootsuite

How you define social media growth depends on the most important goals and metrics for your particular organization. Hootsuite can show you exactly when your audience is online with customized heatmaps for each platform. You can also find recommended times to post in Hootsuite Analytics based on your specific growth goals.

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15 Simple Ways to Increase Instagram Engagement

Hootsuite

When using Instagram for business , keep track of various metrics using tools like Instagram Insights. An example of some of the metrics your brand can track in Instagram Insights. Here are a few useful metrics your brand can analyze to measure engagement rate on Instagram: Impressions. Other metrics to consider: Comments.

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10 Instagram Best Practices You Should Be Following in 2020

Hootsuite

Expand your reach with hashtags and geotags . If you’re a brick-and-mortar business trying to reach users in your area, using geotags can help you make those local connections. You can also see metrics for individual posts including total impressions and users reached. Save time managing your Instagram presence using Hootsuite.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI.

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Organic Reach is in Decline—Here’s What You Can Do About It

Hootsuite

Tools like hashtags , geotags, and people tags and shopping tags can all boost the reach of organic content if you know how to use them. Measure your success with growth and interaction metrics. Hootsuite found the best times to post on Facebook, Instagram, Twitter, and LinkedIn. Develop a content strategy. No shortcuts here.